Creative Brief · Private

Breathe
Relax
Release.

Prepared by Kiana Prema Consulting for Joanne Rees.
 
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— from the workbench of Kiana Prema Consulting
Creative Brief · Prepared for Joanne Rees

Breathe
Relax
Release.

Brand Identity, Clients, and Creative Directions — the strategic foundation that feeds everything that comes next.

Prepared for
Joanne Rees
CORE session
April 23, 2026
Prepared by
Kiana Prema Consulting
Scroll to begin

Brand Attributes

Culture
Loving
Wise
Real
Safe
Resonant
Clarity
Hopeful
Magnetic
Cool
Authentic
Embodied
Fun
Playful
Funny
Seen
Appreciative
Present
Nurturing
Clients
Stuck
Stressed
Fearful
Suffering
Overwhelmed
Hopeless
In Shame
Desperate
In Pain
Anxious
Suppressed
Sad
Disconnected
Toxic
Mentally Looping
Reactive
Addicted
Voice
Divine
Connected
Vibrant
Clear
Grounded
Centered
Authoritative
Uplifting
Present
Strong
True
Encouraging
Human
Natural
Alive
Joyful
Open
Feeling
Clear
Seen
Inspired
Hopeful
Present
Embodied
Committed
Empowered
Connected
Loved
Courageous
Free
Heard
Believed
Relieved
Relaxed
Impact
A Life Upgrade & Rebirth
Increased Joy & Playfulness
Emotional Debris Released — Able to Breathe Again
Healed
Connected to Their Heart
Present with the Body
Committed to Self-Care
Committed to Sobriety
Clearer Thinking, Less Mental Looping
Navigating Relationships with Ease & Grace
Better Communication & Self-Care in Relationship
More Effective & Joyful Parenting
Loss of Irrational Fear
More Active, Able to Pursue Their Dreams
Increased Creative Expression
Able to Show Up for Life & Achieve Goals
Reclaimed Sovereignty in Relationship to Others Struggling with Addiction or Illness
Bringing Families Back Together to Heal
Loving Again
Upgraded Internal Operating System
Nervous System Reset
On the Right Path
X-Factor
Helping People Awaken, Remember & Live from the Truth of Who They Are
Combining Psychedelic Ceremony with Somatic Therapy
Integration & Embodiment of Spiritual Teachings & Practices
Fifteen Years of Experience in Psychedelic Education, Facilitation & Integration
The Mastery to Plant a Garden of Truth Teachings in Exactly the Right Way to Flourish
Moving People from Their Mind into Their Energetic Field
The Ability to Release Trauma & Imprint Truth into a Client's Beingness
Ability to Release Trauma & Connect to Life-Force Vitality

Brand Identity Statement

Breathe Relax Release provides trauma-informed transformational facilitation and integration support to stuck clients in a loving environment with a divine voice, helping them feel clear and experience a life upgrade and rebirth.
WOW Factor Helping People Awaken, Remember & Live from the Truth of Who They Are

Client Profiles

Sharon Mason — The Self-Forgetting Caretaker
Sharon Mason
The Self-Forgetting Caretaker
Demographics
  • 55 · married · three daughters (all in college)
  • Hermosa Beach, California
  • Former accountant
  • Homeowner
  • $400K combined household income
Backstory (Challenges)

Early-childhood abuse memories have surfaced over the last four years. She rescued her homeless mother and cared for her until she died. She has been cycling through therapies without a breakthrough.

She has withdrawn from the world — she doesn't go out, has no outside activities, and has lost the friendships she once had. She is carrying extra weight, struggling to feed and move her body the way she needs to, and quietly hoarding at home. Depression and trauma have taken over her life.

Needs & Why

She needs to learn how to love and care for herself — to find her way back into her body through movement and nourishment.

She needs to rebuild a marriage that has grown dilapidated over the years, and to rediscover who she is now that her daughters are grown and no longer need her in the same ways.

Most of all, she needs to stop the trauma looping in her head and find her way back to the truth of who she is.

Solutions
  • Psychedelic ceremony
  • Spiritual coaching
  • Inner-child work
  • Integration support
Joe Boss — The High-Functioning Suppressor
Joe Boss
The High-Functioning Suppressor
Demographics
  • 45 · single dad · 16-year-old son
  • Ventura, California
  • Firefighter
  • Homeowner
  • $100K income
  • Travel, ocean activities, handy / building work
  • Listens to Brett Dennen
Backstory (Challenges)

He came looking for psychedelic healing after six years of chronic body pain that had consumed his life. Doctors, physical therapists, and chiropractors offered little relief. He began to suspect it was psychosomatic.

He is deeply stressed, carrying injuries from years on the fire line, and he wants out of the job.

Needs & Why

He needs to release the trauma stuck in his body so he can be pain-free.

He needs the courage to retire early — even if that means navigating a disability path — because the work has traumatized him.

And he needs to reconnect to the love within himself through somatic and divine-feminine work.

Solutions
  • Somatic release work
  • Psychedelic ceremony
  • Relationship coaching
  • Spiritual mentoring
  • Come Home to Yourself — four-week program
Linda Paul — The Spiritually Awakening Seeker
Linda Paul
The Spiritually Awakening Seeker
Demographics
  • 55 · married · two adult children · grandkids
  • Camarillo, California
  • Entrepreneur and realtor
  • Homeowner · $250K combined household income
  • Rides motorcycle · devoted to her grandkids
  • Loves the beach, travel, nature
  • Healed herself of cancer naturally
Backstory (Challenges)

She is carrying marital stress, financial stress, and family stress — her adult son has moved back in with his two kids, and her husband works a high-pressure job as a fire chief.

She pours herself out for everyone else and cannot prioritize her own care. She already holds the spiritual knowledge; what she needs is someone to help her embody the work she knows.

Her body is still carrying the profile of a cancer patient even though she healed herself naturally. Inside a long marriage, she does not feel free in her body.

Needs & Why

She needs to reconnect to her joy, her passion, and her sense of why she is here.

She needs to put herself back at the center and find her vibrancy again.

She needs to move through the anxiousness, depression, and heaviness she has been quietly carrying.

Solutions
  • Spiritual coaching
  • Psychedelic ceremony
  • Come Home to Yourself — four-week program
  • Facilitator training

Goals, Prioritized

Section 04 · Awareness
Awareness
How will the community find out about you?
Description Time Desirability Doability Total
Referral campaignsS101020
AA meetingsS101020
NetworkingS101020
Booking partnersS101020
Podcast speakerS9918
Signature talks, conferences & eventsM8816
Website & SEOS9716
Meta adsM9716
eBookM8715
YouTubeS7714
InstagramS7714
FacebookS7714
TikTokS7714
Section 05 · Revenue
Revenue
What will generate revenue?
Description Time Desirability Doability Total
Coaching packagesS101020
Psychedelic ceremonyS101020
Body-work sessionsS101020
Come Home to Yourself — four-week programS10919
Signature Mentorship ProgramS9817
Facilitator TrainingM8715
Low-ticket eBookS8715
Section 06 · Efficiency
Efficiency
How can you systemize and simplify?
Description Time Desirability Doability Total
Google CalendarS101020
Claude · Co-workS10717
GitHubS10717
CloudflareS10717
Email marketing systemS8715
Google DriveS8715
Hire a marketing VA8715

Creative Directions

Creative Direction 01

Field of Aliveness

The body returning to its own vitality. A brand that feels like morning light through linen — warm, awake, in the skin, reaching toward joy without straining for it.
This direction focuses on three attributes: Vibrant, Embodied, and Real.
#2A3828
#7A8F6B
#A3934A
#C69554
#D89B8C
#F3EDE1
the body returning

You came here
to come alive.

A ceremony of returning. Trauma-informed facilitation that brings the body, the breath, and the truth of who you are back into the same room.
Display · Fraunces Italic
returning
Display · Fraunces Medium
Breathe Relax Release
Alphabet
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
Body · Sora Light
You came here to come alive. To feel the body that's been carrying you. To remember the truth that was never actually lost.
Print · poster treatment
Come back
to the body.
A four-week program for people ready to stop managing and start returning.
Web · landing hero
Field of aliveness.
A container for the body that's been holding it all. Ceremonial psychedelic work, somatic integration, and the long return home.
Begin here
or read Joanne's story →
Imagery language
Golden hour skin. Hands touching moss. Film grain.
Warm natural light. Real women, not models. Botanical textures, pressed flowers, tea steam. Documentary intimacy over styled perfection.
01
Hands cradling a warm cup
02
Soft side-light, eyes closed
03
Wildflowers in a clay vessel
04
Bare feet on wood floor
05
Linen curtain in breeze
06
Breath held, then released
Creative Direction 02

Threshold

The sacred edge where transformation happens. A brand that feels like standing at the doorway of initiation — held, charged, mythic. For the client who needs to feel the weight of what they're crossing into.
This direction focuses on three attributes: Divine, Wise, and Magnetic.
#0E1A2C
#1E2A3E
#5C1F2A
#C65D2E
#B89460
#E8DDC8
the sacred edge

You are
crossing over.

We have been waiting. The psychedelic ceremony, the somatic work, the integration — each one a step further across the threshold you already knew you were standing at.
Display · DM Serif Display
Threshold
Display · DM Serif Italic
crossing over
Alphabet
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
Body · Sora Light
A container for the work of becoming. Fifteen years of experience at the sacred edge. Psychedelic ceremony with somatic integration, led with gravity and with care.
Print · poster treatment
You don't
come back
unchanged.
An invitation to cross over, from Joanne Rees.
Web · landing hero
The work of crossing over.
Breathe Relax Release is a ceremonial container — psychedelic work, somatic integration, and spiritual mentorship for people ready to cross the threshold they have been circling.
Apply to cross
or read the approach →
Imagery language
Chiaroscuro. Single light source. The silhouette crossing over.
Deep shadow, single warm light. Candle close-ups, obsidian, sacred geometry overlays, embroidered textile, mythic portraits. Editorial, not devotional.
01
Single flame, deep shadow
02
Silhouette in a doorway
03
Obsidian, pressed gold leaf
04
Sacred geometry line work
05
Embroidered textile fold
06
Portrait, eyes just closed
Creative Direction 03

The Return

Coming home. Grounded, humble, quiet-strong. A brand that feels like a hand on your back and a warm room — for the client (Sharon, Joe) who needs the work to feel real, safe, human. Not woo. Just true.
This direction focuses on three attributes: Loving, Nurturing, and Real.
#2B2620
#4F5E3A
#A35B3E
#8C7B62
#D9B7A0
#EDE3D0
the work is real

Come sit
with us.

The path back to yourself doesn't need to feel mystical to be real. Trauma-informed facilitation, ceremony, and integration — held in a space where you're safe to be a human first.
Display · Cormorant Medium
The Return
Display · Cormorant Italic
come home
Alphabet
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
Body · Work Sans Regular
Fifteen years in this work. Psychedelic ceremony and somatic therapy, held the way they should be held — real, warm, non-performative, and never above your life.
Print · poster treatment
You don't have
to do this alone
anymore.
A four-week program for the long return to yourself.
Web · landing hero
The long walk home.
Real-work facilitation for the people who have already done a lot of work and are ready to stop holding it together on their own. Ceremony, body, and the slow return.
Start here
or meet Joanne →
Imagery language
Morning light through a kitchen window. Real people. Real rooms.
Honest documentary photography. Tea, hands, a dog at rest, an open book. Multi-generational portraits. Real clients when possible. No styled shoots, no aspirational set-dressing.
01
Morning light, ceramic mug
02
Hand-knit blanket, wood chair
03
Walking path, dew grass
04
Open book, reading glasses
05
Two hands, held
06
Dog at rest, feet on rug
An extra deliverable

A brand your AI knows.

Take this entire brief with you as a Markdown file — built to drop straight into ChatGPT, Claude, or any AI tool you create with. From this point on, your AI knows your voice, your clients, your offers, and your creative direction. No more starting from scratch.

Suggested first prompt to your AI

"Attached is my brand identity from a strategy session with Kiana Prema Consulting. Read it fully and use it as the source of truth for everything we create together — voice, tone, positioning, audience, palette, typography, and creative direction. Before we begin, ask me which of the three creative directions I'm working in. If I haven't chosen, help me feel into which one fits the piece I'm bringing you today. Use that direction's palette, typography, and voice signature throughout — don't blend the three."

What's inside
Brand attributes — top voice, feeling, impact, X-factor
Brand Identity Statement (BIS) + WOW Factor
Three ideal client avatars with full quadrants
Awareness, revenue, and efficiency priorities
Three creative directions with palettes + voice
Suggested system prompt for instant AI calibration